Barcode Rockstar is an interactive scavenger hunt game that leads players on a chase for retail products found in major retail chains across the country. Several hunt games run concurrently in several different categories including electronics, grocery, books, toys and wildcards. A series of clues is displayed one at a time, starting with general clues about a product. As the hunt progresses the clues become more specific to allow users to zero in on the specific item. Users "submit" their answers by scanning, or scan capturing the UPC barcode of the retail products.